Tips for effectively managing e-commerce shipping and logistics
Shipping is a double-edged sword for e-commerce but, when
managed well, it can be the key factor that distinguishes you from the
competition and maximises customer retention.
If shipping isn’t managed correctly, however, it can become
the weak link in your strategy. Good planning is the starting point in creating
an efficient system. Beyond the more technical aspects like choosing the right
software platform, it’s important to master the management of orders,
warehousing and logistics.
A key aspect of both pre- and post-sales for your business is
logistics. How will your products get from you to the customer? How will you
manage returns? What delivery times will you offer and how can you guarantee
them? Understandably in our ‘always on’ society, customers care about the
quality of the delivery service provided by e-commerce stores. And their
opinions can reflect your bottom line, because the reviews they leave on your
website will impact on others’ purchasing decisions.
That’s why it’s vital to choose an experienced delivery partner
like MBE. Our centres can manage the logistics and shipping-related aspects of
your e-commerce operation – from inbound quantitative and qualitative controls
and inventory monitoring to assembling, packing and shipping products sold
online and taking care of returns, both UK and worldwide.
1. Packing and sustainability
The way you pack and present your products is increasingly
important in terms of brand recognition and reputation and can strongly
influence shopper experience. Branded, eco-sustainable packaging is an effective
marketing tool; a cost-effective investment that will help strengthen your
brand image and garner positive customer reviews. MBE centres can create
customised pack and ship solutions for your business, from assembling an order
to the optional inclusion of promotional material such as flyers and samples.
We’ll use the most efficient and protective packaging techniques and materials
to save you time and reduce the risk of damage during shipment. The result is a
reliable and professional service for your customers, with added sustainability
credentials.
2.
Compensation cover
For extra
peace of mind, particularly for the shipment of fragile or high-value goods,
you can offer your customers compensation cover that provides protection in the
event of loss or damage during transport. With MBE CoverProtect, when we pack
the items on your behalf the value of the goods and shipment is covered from
the time of collection right through to delivery.
3.
Customer service
Never
underestimate the importance of a friendly, effective customer service team.
Offer your customers more than one way to contact you, and make sure their
experience is never less than great. They should be able to intervene promptly
in the event of delays to deliveries or loss of goods in transit. A
well-handled customer complaint can actually improve customer loyalty.
To make the
most of your e-commerce logistics, you can count on MBE Solutions to give your
online business that extra edge.