What can Maslow’s famous hierarchy of needs tell us about modern life?
Still used today to help us understand the drivers behind human motivation, Maslow’s theory dates back to the 1940s. Although he never actually arranged them into the now-famous pyramid shape, Maslow did envisage a series of stages through which a person would need to pass on their journey to fulfilment, meeting various needs at each level before moving on to the next stage.
The original goal, as he saw it, was to satisfy basic needs like those for shelter, safety, food and procreation before contemplating more sophisticated concepts like social acceptance, love, esteem and, ultimately, ‘self-actualisation’, where an individual feels able to fulfil their dreams and aspirations.
Marketers learn about Maslow’s hierarchy to help them understand where to pitch what they’re promoting. Will it appeal to people’s more basic needs, or is it ‘aspirational’? How will this affect the way the product is marketed?
We took a light-hearted look at how MBE’s support services for small businesses – from virtual address to design, print, copy and pack & ship – can help them reach their potential.
How can we help?
Physiological needs: Keep it all under one roof with our pack and ship services – no-one offers a bigger choice of carriers. Our mailbox services offer a home-from-home, while you can signpost your customers to everything they need with our design, print and copy services.
Safety and security: Trust our pack and ship experts with your fragile, valuable parcels; keep your personal and professional lives separate with a business mailbox and stay safe in the workplace with our printed signage.
Love and belonging: Send your letters, samples and gifts across the UK or worldwide with MBE. Be part of your local business community with a virtual office solution and get the support of our expert team whenever you need it. Share the love with your customers – choose branded packaging to make their unboxing experience extra-special.
Self-esteem: Your documents and parcels matter – trust us to get them to their destination safely and on time. Make the right impression with a professional address and use our top-quality printed materials to showcase your brand.
Self-actualisation: Does your business need fulfilment services? We’re here to meet all your needs. Realise your dreams by starting your business with a virtual office solution from MBE. Thrive on creativity? Shout it from the rooftops with our design, print and copy services
Discover MBE’s solutions here.