Digital printing - What is it and what are the advantages?
Digital printing is an increasingly widespread technique in all
sectors, from business to publishing, and produces excellent results thanks to
highly advanced technology. Its cutting-edge processes have made it extremely
competitive when compared to traditional typographic and offset techniques.
What is digital printing is and what is it for?
By digital printing we mean a system based on
innovative technologies that allow the sending of digital files to a printer
from a computer or electronic device. This procedure can be easily applied to
various surfaces, from canvas or PVC to wood, plexiglass and aluminium,
allowing the creation of brochures, postcards, leaflets and all kinds of
commercial material.
Digital
printing guarantees a high-quality result. It offers images with high
definition and sharp colours on all surfaces and it’s suitable for both short
and medium print runs. This means it’s a technique that delivers lots of
advantages compared to traditional processes – in particular:
·
Speed: the print process is faster than traditional offset printing and allows
much shorter delivery times.
·
Shinier and brighter colours: it offers high-quality, high-definition
print: the ink guarantees greater brilliance and gloss than traditional
printing methods.
·
Versatility: the flexibility of the digital process allows for highly
personalised printing – from posters and invitations to company badges and
sports trophies.
How digital
printing works
Digital printing is based on electronic
processes which do not require the use of matrices or plates. The files
transmitted, in PDF, JPG, TIF or other electronic formats, are reproduced directly
onto the surface of the item being printed. This fast, streamlined procedure
enables the customer’s file to be quickly converted for print and supplied for
approval before printing begins.
Digital printing is ideal for short runs
and perfect when only a small number of printed items is required (for example,
if warehouse space is limited). It allows for flexibility and creativity
because setup isn’t costly, so small runs are not a problem, while colour
crispness and print quality are not compromised. It’s also quick and easy to
adjust the file if any changes are needed.
Offset or traditional printing is ideal
for larger quantities and formats, or when optimal quality is required,
although digital printing offers most of these benefits too and is fast
catching up with its older rival.
Do you need print?
Mail Boxes Etc. offers creative, flexible
and customised solutions that adapt to any need. Our graphic design and
printing jobs are managed by professionals, who put their skills and
technologies at your disposal to ensure the best possible result for your needs
and your budget.
Contact us to find the best print solution
for you.